ADC年度大奖隶属于创意壹社(One Club for Creativity),是世界上历史最悠久的行业奖项。在进入其令人难以置信的100周年之际,这些奖项庆祝的是广告、数字媒体、平面和出版设计、包装和产品设计、运动、体验和空间设计、摄影、插图和时装设计等领域的最佳奖项,它们都以艺术性和手工艺为重点。


ADC年度大奖还提供分级定价结构,以方便较小的机构、工作室和自由职业者参与。大公司支付标准报名费;较小机构在参赛作品上有折扣(根据不同的规则数量不同),自由创意和单人店铺有资格获得更大的入会费减免。


参赛作品由德高望重的评委选出,并在年度颁奖晚会上颁发令人羡慕的金、银和铜立方体。然而,除了这些立方体之外,ADC年度大奖的获得者也加入了过去的获奖者的行列,其中包括了上个世纪最具影响力的一些艺术家。


创意壹社的存在是为了支持和庆祝全球创意社区的成功。







苏珊·福勒


主席
全球CCO
纽约FCB


作为博达大桥广告(FCB)的全球首席创意官,Susan Credle负责该机构的创意产品和声誉。 她是业界领先的创意人士之一,也是代表女性的重要声音。


她是M&M的标志性“人类”和Allstate的“ Mayhem”活动的负责人,她才华横溢,获得了众多行业赞誉,包括广告时代的“ 100位最具影响力的女性”、Business Insider的“广告界最具创意的女性”和进入AAF大厅等成就。 2017年,被《纽约妇女通讯》杂志评为Matrix获奖者。





https://www.adcawards.org/



The ADC Annual Awards, part of The One Club for Creativity, is the oldest continuously running industry award show in the world. Now heading into its incredible 100th year, these Awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.


The ADC Annual Awards also offers a tiered pricing structure designed to make it easier for smaller agencies, studios and freelancers to participate. Larger companies pay the standard entry fee; smaller shops get a discount on entries (amount varies by discipline) and freelance creatives and one-person shops are eligible for an even greater reduction in their entry fee.


Outstanding entrants are selected by highly respected juries, and honored with coveted Gold, Silver and Bronze Cubes, presented at the Annual Awards Gala. Beyond these Cubes, however, ADC Annual Awards winners join a rich legacy of past honorees that include some of the most influential artists of the past century.

The One Club for Creativity exists to support and celebrate the success of the global creative community.







Susan Credle


SUSAN FOWLER CREDLE
CHAIRPERSON
GLOBAL CCO
FCB, NEW YORK


As FCB's Global Chief Creative Officer, Susan Credle heads up the agency's creative product and reputation. She is one of the industry's leading creatives and an important voice representing women. 


The creative brilliance responsible for the iconic M&M'S "human" and Allstate's "Mayhem" campaigns, she has received numerous industry accolades, including Ad Age's "100 Most Influential Women," Business Insider's "Most Creative Women in Advertising" and induction into the AAF's Hall of Achievement. In 2017, Credle was named a Matrix honoree by New York Women in Communications.





https://www.adcawards.org/