澳门特色老店
澳门特色老店
澳门特色老店
澳门特色老店
澳门特色老店

澳门特色老店
欧俊轩、施雅欣、刘俊康
中国澳门

公开组插画类别 提名奖
视觉传达类
MDA澳门设计大奖
2018
在澳门经济局的支持与协助下,澳门连锁加盟商会筹办的「特色老店扶持计划」,目的是为了发掘、评定具有澳门特色的“老店”(即在澳门特区创立商号或商标达40年或以上的企业),给予它们适当的保护和支持。帮助“特色老店”发展成为现代意义的品牌。 澳门旧时的制造业十分兴旺,出现大量商品的广告画,全人手绘制,成为当时设计及美术的代表,其风格深入民心。主要特色是排版对称,常用中国仕女图、广告画女郎等人物为主角、显示美好生活愿景,因此本设计的版式概念也是从旧时流行的宣传设计风格出发,但现用现代化设计手法角度诠释,贴合当代复古的潮流,让老中青三代也能有所共鸣,风趣幽默而极具神韵的插画人物,彷若一齣齣电影,诱导观众怀勉过去,并珍惜眼前仍存在极具历史价值的商铺。

Macao Classic Brand
Au Chon Hin ,Si Nga Ian, Lao Chon Hong
Macau,China

Public Group Illustration - Finalist
Visual Communication Design
Macau Design Award
2018
With the support and assistance of the DSE, the "Classic Brand Support Project" organized by the Macau Chain Stores and Franchise Association aims to discover and evaluate the "Brand" with Macao characteristics (ie, the establishment of a trade name or trademark in the Macao SAR for 40 years). Or above, give them appropriate protection and support. Help “Classic Brand” has developed into a brand of modern significance. The old manufacturing industry in Macau was very prosperous. There were a large number of commercial advertisements, which were hand-painted and became the representative of design and art at that time. Their style was deeply rooted in the hearts of the people. The main feature is typographic symmetry. Commonly used Chinese female figure, advertising girl and other characters are the main characters and show the vision of good life. Therefore, the layout concept of this design is also based on the popular propaganda design style, but it is interpreted by modern design techniques. With the trend of contemporary retro, the three generations of the old, the young and the young can also resonate with each other. The funny and humorous illustration characters are like a movie, which induces the audience to carry the past and cherish the business with great historical shop.

1 澳门特色老店
2 澳门特色老店
3 澳门特色老店
4 澳门特色老店
5 澳门特色老店
关闭 Close