Truck Art Childfinder
Truck Art Childfinder
Truck Art Childfinder
Truck Art Childfinder
Truck Art Childfinder
Truck Art Childfinder
Truck Art Childfinder
Truck Art Childfinder
Truck Art Childfinder
Truck Art Childfinder

Truck Art Childfinder
Impact BBDO / Samar Minallah Khan
巴基斯坦

大奖
视觉传达类
DFA亚洲最具影响力设计奖
2020
每年,在巴基斯坦内有成千上万的小孩失踪,其中大部分被贩运至各个地区。“货车艺术”是巴基斯坦独有的文化特色,他们习惯在穿州过省的货车车身上绘画不同的图案,有花卉、有动物、有标志、有名人肖像,例如:演员、运动员、军官及政客等。因此,设计团队想到能提用这个传统文化,把小孩失踪前最后的一张相片绘画在货车车尾上,并附上热线电话,以增加可以寻获失踪小孩的机会。至今,计划帮助寻获到8个小孩,成功让他们一家团圆。

Truck Art Childfinder
Impact BBDO / Samar Minallah Khan
Pakistan

Grand Award
Visual Communication Design
DFA Design for Asia Awards
2020
Every year, thousands of children go missing in Pakistan, most of whom are trafficked to various parts. "Truck Art" is a distinctive Pakistani cultural icon in which trucks across the country are customarily painted with floral patterns, animals, icons, and portraits of famous people, such as actors, sportspersons, military chiefs, politicians. The team comes up an idea of painting the last available photo of the missing children on the back of the trucks with a helpline number. So far, there are eight children have been found and reunited with their parents with the help of this project.

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