Shinkotoni Tenburyujin
Shinkotoni Tenburyujin
Shinkotoni Tenburyujin
Shinkotoni Tenburyujin
Shinkotoni Tenburyujin
Shinkotoni Tenburyujin
Shinkotoni Tenburyujin
Shinkotoni Tenburyujin
Shinkotoni Tenburyujin
Shinkotoni Tenburyujin

Shinkotoni Tenburyujin
Arica Design Inc.
日本

金奖
视觉传达类
DFA亚洲最具影响力设计奖
2020
在1995年,三名日本札幌市新琴似区的居民组织了一支新的民间舞蹈队伍,参加一年一度的YOSAKOI索朗祭比赛。虽然舞蹈团团员都是业余性质参与,但他们都穿上色彩缤纷的舞衣,为观众提供娱乐性丰富、非常专业的民间舞蹈表演。这一个舞蹈团体就是今天为人熟悉的新琴似天舞龙神,也是YOSAKOI索朗祭这个北海道全岛舞蹈节中唯一曾经连续四次获得冠军的队伍。 为了舞团日后的发展,新琴似天舞龙神创作了一个新品牌。品牌包括两个元素:分别是用书法写成的汉字“天”,以及水彩画风的朝阳。“天”是天舞龙神的第一个汉字,由三笔形象化的笔划组成,无论是日本人和外国侨民,都会留下深刻的印象。冉冉升起的太阳是日本的国家象徵,在传统节日和文化产物之中比比皆是。但是,代表新琴似天舞龙神的太阳不是一个实心的完美圆形,而是以水彩描绘、半透明、朱红色的日出图像。这个朝日的设计,象徵着新琴似天舞龙神这个年轻舞蹈团继续寻求突破,弘扬日本传统民间舞蹈,并赢得更多掌声和奖项。

Shinkotoni Tenburyujin
Arica Design Inc.
Japan

Gold Award
Visual Communication Design
DFA Design for Asia Awards
2020
In 1995, three residents from Shinkotoni, a residential neighborhood in Sapporo, Japan, formed a new dance team to compete in the annual Yosakoi Soran Festival, where amateur dance troupes don elaborate costumes and put on entertaining folk dance performances that are anything but amateurish. The group, known as the Shinkotoni Tenburyujin, or the God of the Heavenly Dancing Dragon, is the only team to have won four championships in a row at the Hokkaido dance festival. To help expand their growing fan base and create a distinct identity to pave the way for future success, a new branding was created consisting of two elements: the kanji character for ten or heaven written in calligraphy, and a rising sun painted in watercolour. The kanji character is composed of three stylised strokes, which leave a lasting impression on Japanese and foreigners alike. The rising sun, the national symbol of Japan, is seen in most traditional festivals and cultural artefacts, however in this logo the sun is not a perfect, solid circle, but a brush-painted, semi-transparent vermilion disc representing the sunrise. This aquarelle sun disc symbolises the young dance group’s desire for more spectators in the region and nationwide, and its dedication to Japanese folk dance.

1 Shinkotoni Tenburyujin
2 Shinkotoni Tenburyujin
3 Shinkotoni Tenburyujin
4 Shinkotoni Tenburyujin
5 Shinkotoni Tenburyujin
6 Shinkotoni Tenburyujin
7 Shinkotoni Tenburyujin
8 Shinkotoni Tenburyujin
9 Shinkotoni Tenburyujin
10 Shinkotoni Tenburyujin
关闭 Close