“土潮乐库”
“土潮乐库”

“土潮乐库”
快手运营部K工作室和设计中心
中国

德国设计奖2021 金奖
视觉传达类
GDC德国国家设计奖
2021
中国民间音乐是中国传统文化的重要组成部分。随着中国城市化进程的加快,中国民间音乐被边缘化。如何继承和发展中国民间音乐?中国视频分享应用快手App和新乐府、中国唱片集团发起的一项活动,这个名为“吹拉弹唱露一手”的活动,在快手上征集民间音乐短视频,旨在寻找散落在民间的宝藏国乐大师。由于快手App强大的音乐推广宣传,很多优秀的民间音乐家被发掘出来,他们创造性地与中国顶尖音乐人合作。凭借“土潮乐库”,快手这个年轻的短视频平台,正在用创意唤醒古老乐器的现代生命,中国民间音乐能够再次被人们听到和喜爱。

Chinese Folk Music Talent Show
快手运营部K工作室和设计中心
China

GDA21 Gold
Visual Communication Design
German Design Award
2021
Chinese folk music is an important part of traditional Chinese culture. As urbanisation in China has accelerated, Chinese folk music has been marginalised. How to inherit and develop Chinese folk music? The Kuai Shou app, a Chinese video sharing app, in cooperation with China Music House, hosted an activity called Chinese Folk Music Talent Show. Thanks to the considerable promotion of the Kuai Shou app, lots of talented folk musicians have been discovered. They work creatively with top musicians in China in the hope that Chinese folk music will be heard and loved again in the era of an advanced internet.