哇噢
哇噢
哇噢
哇噢

哇噢
解建军
中国

德国设计奖2021 优胜奖
视觉传达类
GDC德国国家设计奖
2021
这款新开发的能量饮料,由德国发明、生产、定型并在中国市场销售,旨在为年轻人的事业注入活力。德文作品'vollgas'的字面意思是'全速'。中文读作'哇噢',来自于首字母VO(VOLLGAS)的同音字,表示惊讶或钦佩。视觉语言体现了数字化。纯粹的黑白两色被用来表达这个进步的 "时尚 "品牌的态度和风格。

Vollgas
Jianjun Xie
China

GDA21 Winner
Visual Communication Design
German Design Award
2021
This newly developed energy drink, invented, produced in Germany, finalized and sold in the Chinese market, strives to energize young people in their endeavors. The German work 'vollgas' literally means 'full speed'. The Chinese word, pronounced 'wow', comes from the homonym of the initial letter VO (VOLLGAS), which expresses astonishment or admiration. The visual language reflects digitization. Pure black and white is used to express attitude and style for this progressive 'fashionable' brand.

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